The BBC has announced a trial of mobile television services on the Orange, Vodafone and 3 networks in the UK. It's terrific they are exploring new areas but this is hardly something a public service broadcaster should be doing in today's media climate.
The 3G viewing experience in the UK is still poor and little used by the general public, and until broadband is readily available on phones and prices for mobile internet access come down (or mobile operators decide to stop confusing consumers), it will remain so. So why a public service broadcaster should foray into this area is beyond me. For my mind, they are a commercial hypocrite, this is the act of a company with public service pretensions, and example of how grossly over-funded they are.
Thursday, 29 March 2007
Monday, 26 March 2007
Blog Goggles
Intrinsically different to the other type of goggles i often wear on a bender night out, Blog Goggles is a new directory of blogging professionals, categorized and rated by their peers. It seems like a great service in theory, but i was a little dismayed to find they didnt have a category for internet television or online video, which is generally what i waffle on about here, so i have placed myself under the 'social marketing' category.
Anyway, you can rate my blog by clicking on the new icon at the top right of the page, or here it is below. Sounds like a good little service i would recommend to all fellow bloggers.
Anyway, you can rate my blog by clicking on the new icon at the top right of the page, or here it is below. Sounds like a good little service i would recommend to all fellow bloggers.
Sunday, 25 March 2007
Where every hour is amateur hour
Now here is a site that will get no short amount of infamy. Justin.tv has just gone six days old and features a young entrepreneur, Justin Kan, streaming video of his life, live on the internet. The twist, in comparison to previous 'watch my life' web cam efforts is Justin has a camera mounted to his head, and you can watch him 24-7 no matter where he goes.
Not kidding.
Its a fantastic concept, and i will be amazed to see where this goes. He's already gotten himself a front page on Digg which must have put his viewing figures through the roof. It surely won't be long til Letterman comes calling and then i wonder what will happen? Will people want to watch the interview on television or over the internet via Justin.tv? That will be quite a showdown between the old big daddy medium and the new unruly one.
Either way, i think its hilarious. The servers will surely crash at some stage if it really starts to take off. But, if for nothing else, its an amazing, crazy, internet 5.0 idea.
BTW, my subject heading is a great quote taken from the site itself.
Not kidding.
Its a fantastic concept, and i will be amazed to see where this goes. He's already gotten himself a front page on Digg which must have put his viewing figures through the roof. It surely won't be long til Letterman comes calling and then i wonder what will happen? Will people want to watch the interview on television or over the internet via Justin.tv? That will be quite a showdown between the old big daddy medium and the new unruly one.
Either way, i think its hilarious. The servers will surely crash at some stage if it really starts to take off. But, if for nothing else, its an amazing, crazy, internet 5.0 idea.
BTW, my subject heading is a great quote taken from the site itself.
Saturday, 24 March 2007
The Tipping Point
The NBC/News Corp announcement is nothing short of THE tipping point in the online video marketspace. Internet television has just gone mainstream. Yes, we've all been watching Youtube for a while now, and short from video from whatever other video sites might have briefly taken our fancy. But this announcement is about long form, advertiser funded, online video content, for which very few media companies have any sort of strategy or solution in place. Expect a rash of activity over the coming months as they fall over themselves to find one.
Content companies, start your engines, you might want to go to market with haste - the great land grab for internet video eyeballs has just begun.
Content companies, start your engines, you might want to go to market with haste - the great land grab for internet video eyeballs has just begun.
Friday, 23 March 2007
Making Retail Relevant
Traditional and specialist retailers are in a bad way at the moment. They are stuck between a rock and a hard place.
On the one side, they have the giant supermarket chains squeezing them on prices by ever expanding their product lines to things such as DVD players and consumer items. The other side, they have internet retailers offering greater convenience and lower prices.
This type of position prompted one analyst to describe UK music retailer HMV's position as being one of 'terminal decline'.
But is retail dead yet? Well, the answer is no and it never will be. But they will have to innovate and innovate fast or it will be time to go to that great check-out in the sky.
The latest buzz strategy for retail is for them to entertain as well as sell products. That will work! Just chuck in a few pinball machines next to those racks of CDs and that will bring them in droves. I think a better strategy would be discovery.
Retailers: look to the internet, and look to consumers, and ye shall find inspiration...
On the one side, they have the giant supermarket chains squeezing them on prices by ever expanding their product lines to things such as DVD players and consumer items. The other side, they have internet retailers offering greater convenience and lower prices.
This type of position prompted one analyst to describe UK music retailer HMV's position as being one of 'terminal decline'.
But is retail dead yet? Well, the answer is no and it never will be. But they will have to innovate and innovate fast or it will be time to go to that great check-out in the sky.
The latest buzz strategy for retail is for them to entertain as well as sell products. That will work! Just chuck in a few pinball machines next to those racks of CDs and that will bring them in droves. I think a better strategy would be discovery.
Retailers: look to the internet, and look to consumers, and ye shall find inspiration...
Excellent video
Here is a great video about web 2.0. Its old as hell, but if you haven't seen it already, and you're involved in the online industry, you need to.
The embed link on its youtube page doesnt seem to be working so you'll just have to settle for a link:
http://www.youtube.com/watch?v=6gmP4nk0EOE
The embed link on its youtube page doesnt seem to be working so you'll just have to settle for a link:
http://www.youtube.com/watch?v=6gmP4nk0EOE
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