Communities Dominate?

Recently I had the privelege of receiving a signed copy of a book called Communities Dominate Brands by Alan Moore. Its a fantastic book. I'm about three quarters of the way through and has certainly been revelationary in parts for me. Its opened my eyes to the power of communities online, and the effect our connectedness is having on businesses, brands and society in general.

I'm struggling to remember all the great facts i've read and i really should have got the highlighter out (do ppl highlight things anymore these days?), but some great observations and statistics you'll find in the book:

• Today's consumer is informed and empowered. Just 4% will remain loyal to a brand if they find a better offer
• 600 million mobile phones will be sold this year
• Only 1% of movies made each year are shown in the USA
• Blogs are an incredibly efficient form of word of mouth marketing
• Mobiles are the 7th mass media (see Nokia's announcement just yesterday around their new advertising service here)
• People embrace what they create

There's plenty more in there so i would recommend getting yourself a copy. You'll also find some good reading at Alans blog, Communities Dominate Blogs