What Google is really doing with all that 'dark fibre'

You've probably read that Google is buying up dark fibre in articles such as here, here and a good one here. So what are Google up to?

Theories abound from Artificial Intelligence to the popular theory of the moment, as a defence against net neutrality, should it no longer become a benefit we all enjoy. This theory works great for them because it makes us all think they just want to give the world access to information, like they said when they IPOed.

Do you really think Google would spend a whole whack of money just incase some network owners make a few bits of data move around a bit slower? Well yes, they do have just a few spare dollars at the moment, and that is trivialising the issue somewhat, but i have a different theory.

Video advertising online will be the next big, big thing. The only reason its not the biggest thing right now, is because advertising agencies are very slow adopters, and fantastically efficient road blocks to big brand marketing budgets. Google, of course, know a thing or two about internet advertising, and have certain rights to a very small amount of content. So with all that dark fibre, they can move video content very cheaply around the internet, thus giving them a cutting edge reason for content owners to host their video content with Google. Of course, only if you allow Google to sell the advertising around it.

So of course, Google's buying of dark fibre is for Google to control video advertising on the internet. And frankly, i think this is only a matter of time. They've already got all the worlds content (youtube), and they have the network resources to host and stream it. Mark my words, it wont be too long before Google announce an app for creating video ads which will be inserted amongst your uploaded content ...