The NBC/News Corp announcement is nothing short of THE tipping point in the online video marketspace. Internet television has just gone mainstream. Yes, we've all been watching Youtube for a while now, and short from video from whatever other video sites might have briefly taken our fancy. But this announcement is about long form, advertiser funded, online video content, for which very few media companies have any sort of strategy or solution in place. Expect a rash of activity over the coming months as they fall over themselves to find one.
Content companies, start your engines, you might want to go to market with haste - the great land grab for internet video eyeballs has just begun.
Subscribe to:
Post Comments (Atom)
1 comment:
Well written article.
Post a Comment