The Inevitable First Blog

I believe i had an aborted first attempt at creating a blog about global warming, so that subject heading may not be entirely true. Perhaps then, i should use this blog entry to explore any brands that may benefit or evolve out of the advent of global warming? Here i go, off on a tangent already. But there is an interesting point there. Not a day goes by now that a new report on global warming does not make it into the paper, and surely it doesn't get more topical?

I think current tv is a shining example in the online video space of a new online TV brand benefiting from their founder's (that would be Al Gore incase you didn't know) wonderful foray into political movie making. An inconvenient truth was one of my favourite movies of last year, and not because he takes the title of 'most politically ineffectual documentary maker' from Michael Moore.

Here's a good example of a current.tv vid about global warming. I'm regularly amazed at the quality of production in current TV, in particular because i rarely see advertising or a business model to speak of. But it is there.

Good Ol Al has negotiated a fantastic deal that puts his best user generated content onto network television in the US and UK via its own channel, and exposes his top talent to the warm fuzzy revenues that poor into traditional television. The best voted content from the site get the call up to the small screen and make $1000 too , so its one big happy community. He certainly does have a great community building itself there, and what i think will become a great brand. Its user generated content that puts the backstreet mimes on Youtube to shame. And the user generated ads are a stroke of genius. I'm just wondering what he's going to do when the honey pot falls out of the TV ad market as brands finally get fed up.

Oh don't worry about Al, the bottom will fall into the top of the internet video ad market. Al's laughing his way to the bank ... or is that another run at the presidency ...